Story Jewellery Review

Welcome to our deep dive into Story Jewellery, a brand that’s been catching eyes and hearts with its array of personalized jewelry. In a world where fashion is increasingly about expressing individuality, Story Jewellery positions itself as more than just a jewelry brand; it’s a storytelling medium.

What’s Story Jewellery All About?

Story Jewellery is renowned for its focus on creating pieces that aren’t just accessories but carry a deeper sentimental value. The brand excels in crafting jewelry that symbolizes love, friendship, empowerment, and personal milestones. With a product range including mother’s rings, feel-good bracelets, and evil eye necklaces, each piece is designed to resonate on a personal level with its wearer​​.

The Essence of Personalization

In the heart of Story Jewellery’s appeal is its personalization aspect. Customers can choose from a wide range of customization options, such as birthstones, engravings, and names. This feature makes their products not just elegant pieces of jewelry but also meaningful keepsakes that can be cherished for years.

Brand Philosophy and Customer Connection

Story Jewellery goes beyond the usual commercial goals of a jewelry brand. Their philosophy revolves around creating a connection with their customers through pieces that celebrate human bonds and personal stories. It’s not just about wearing jewelry; it’s about wearing a piece of your own story.

2. Product Range and Quality

Story Jewellery offers a diverse and enchanting array of jewelry, including rings, bracelets, necklaces, and more. Each piece is crafted with care and attention to detail, using high-quality materials. Here’s a closer look at some of their top products:

Top Products and Prices:

  • 18k Gold Pavé Floral Ring – $69.00
    • This ring features a delicate floral design, plated with 18k gold and adorned with AAA-grade cubic zirconia. It’s adjustable to fit sizes US 5-12 and is both nickel and tarnish-free. The ring has garnered positive reviews for its classy and thin design, which maintains a sparkly and pretty appearance​​.
  • Always My Daughter Forever My Friend Endless Knot Ring – $59.00
    • A beautifully designed bangle with inspiring engravings. It’s well-crafted and ideal for those who prefer subtle yet meaningful jewelry​​.
  • A Stolen Heart Winding Ring – $79.00
    • This unique winding ring comes with a playful message card, making it a perfect gift. It’s made from brass with a white gold finish and is free from nickel and tarnish. The size is adjustable (US 5-12), and customers have appreciated its cuteness and quality​​.
  • Tears Of Joy 1-14 Teardrop Birthstone Necklace – Starting from $49.00
    • A customizable necklace allowing the addition of up to 14 birthstones, making it a thoughtful and personalized gift option​​.
  • Mother & Daughter Bond Handcrafted Two Strand Knot Ring – Sale price $29.99 (Regular price $69.00)
    • This ring symbolizes the strong bond between a mother and daughter. It’s handcrafted and well-received for its sentimental value​​.

Materials and Craftsmanship:

Story Jewellery’s pieces are primarily made from sterling silver, some plated with 18k gold or rose gold, ensuring durability and a luxurious finish. The use of AAA-grade cubic zirconia in many of their products adds an element of sparkle and elegance. The craftsmanship is generally well-regarded, with many customers expressing satisfaction with the quality and design of their purchases​​​​​​.

Customer Experience

The customer experience with Story Jewellery seems to be a mix of positive and negative encounters, particularly regarding customer service responsiveness, shipping, and delivery.

Positive Experiences:

  • Effective Problem Resolution: Some customers have had positive interactions with Story Jewellery’s customer service. For instance, a customer who bought two rings for her daughters received prompt assistance and a replacement when one of the rings was too snug. The product quality was also praised, indicating satisfaction with both the service and the product​​.
  • Quality and Design Satisfaction: Another customer expressed delight with the craftsmanship and design quality of a bracelet purchased as a gift, noting it lived up to its advertised appearance​​.

Negative Experiences:

  • Shipping Delays and Lack of Communication: There have been several instances where customers experienced delays in shipping. For example, one customer did not receive a shipping confirmation even after the expected delivery date had passed, and attempts to contact customer service were unsuccessful​​.
  • Inconsistent Information and Frustration: Another customer expressed frustration with the lack of communication post-order and misleading timelines provided on the website. This led to a cancellation of their order due to delayed customization and processing times​​.
  • Issues with Order Tracking: Customers have also reported problems with tracking their orders. For example, one customer experienced significant delays with no updates on the tracking status, leading to uncertainty and dissatisfaction​​.
  • Discrepancies in Product Quality and Refund Issues: In some cases, customers received products that did not match the advertised quality or color. One customer reported receiving a different color stone than what was shown in the product photos and faced issues obtaining a full refund​​.

Shipping and Delivery Policy:

Story Jewellery charges a standard shipping fee of $4.9, but offers free shipping globally for orders exceeding $50. Once an order is placed, it typically takes 1-2 business days to process. Delivery within the US is expected to take between 3-10 business days after processing. However, it’s important to note that custom orders may require an additional 5-7 business days​​.

Pros and Cons


  • Wide Range of Meaningful, Personalized Products: Story Jewellery offers a diverse selection, including Mother’s Rings, Feel Good Bracelets, Evil Eye Necklaces, and more, catering to various occasions and personal preferences​​​​.
  • Good Material Quality: Their jewelry pieces are primarily made from sterling silver, some plated with 18k gold or rose gold, ensuring durability and a luxurious finish​​.
  • Positive Feedback on Design and Quality: Many customers have praised the design and craftsmanship of the products, highlighting their aesthetic appeal and quality​​.


  • Mixed Customer Service Experiences: Customer experiences with Story Jewellery’s service vary significantly, with some facing issues in communication and responsiveness​​​​.
  • Shipping and Delivery Issues: There are notable instances of shipping delays and lack of clarity in tracking information, leading to frustration among customers​​​​.
  • Quality Inconsistencies: Some customers have reported discrepancies between the product received and the one advertised, particularly in terms of quality and appearance​​​​.


Story Jewellery, with its extensive range of personalized and meaningful jewelry, caters well to those looking for sentimental and customizable pieces. The use of quality materials like sterling silver and 18k gold plating adds to the appeal of their products. Positive customer feedback on design and craftsmanship suggests that many find their purchases satisfying and in line with expectations.

However, potential buyers should be aware of the mixed experiences regarding customer service. The reported issues with shipping delays, tracking, and inconsistencies in product quality are important considerations. These factors can significantly impact the overall satisfaction and experience with the brand.

In conclusion, Story Jewellery could be a suitable choice for those seeking personalized jewelry with an emotional or symbolic connection. It might especially appeal to customers who value unique designs and customization options. However, it’s advisable to order well in advance, particularly for custom items, and to be prepared for potential variability in customer service and product consistency. As with any online purchase, it’s beneficial to read through recent customer reviews to get a current understanding of their service and product quality. Story Jewellery has the potential to be a worthwhile choice for personalized jewelry, but with the caveat of being mindful of the noted concerns.

Ivy Campbell
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