Effy Jewelry Review

Effy Jewelry, a New York City-based company, has been in operation for over 30 years, crafting fine collections inspired by global trends. Known for their bold and stylish designs, Effy offers a unique range of jewelry that appeals to a diverse customer base. However, there seems to be a discrepancy between the brand’s self-description of unrivaled quality and some customer experiences.

Customer Experiences

Positive Feedback

Many customers have praised Effy for their trendy designs and unique styles. Some users have reported satisfaction with the durability and quality of their purchases, describing Effy as a brand that offers better than average quality, especially in comparison to typical mall jewelry​​.

Negative Experiences

On the downside, there have been concerns about the long-term durability of Effy products. Instances of jewelry pieces, like pearl earrings, falling apart or not holding their shape over time have been reported. Some customers have also noted that while the jewelry is not top-tier in terms of quality, it provides value proportional to its price​​.

Company Features and Policies

Warranty and Repairs

Effy Jewelry offers a comprehensive warranty and repair service, covering defects in materials or workmanship. They also provide repair services for damaged items, indicating a commitment to customer satisfaction and product longevity​​.

Quality and Craftsmanship

The brand is recognized for its high-quality materials and craftsmanship. Effy sources ethically sourced gemstones globally and is known for its intricate and detailed designs. However, the use of I1 and I2 diamonds in some of their lines has been a point of contention for customers with deeper knowledge of diamond quality​​​​.

Customer Service and Support

Effy provides personalized assistance through its expert staff, guiding customers in their purchasing decisions. They offer their own insurance for all designs and have a straightforward process for utilizing their warranty and repair services​​​​.

Product Range

Effy’s product range is diverse, with designs ranging from classic to contemporary. They offer a wide variety of diamonds and other gemstones in their jewelry, appealing to a broad range of tastes and preferences. Their collections feature unique designs, including Exotic Accents, Elevated Sparkle, and Watercolor collections, showcasing the brand’s creative flair​​​​.

Pros and Cons


  • Unique and stylish designs inspired by global trends.
  • Comprehensive warranty and repair services.
  • Use of high-quality, ethically sourced materials.
  • Wide range of designs catering to different tastes.
  • High level of craftsmanship and attention to detail.


  • Mixed customer reviews regarding the long-term durability of products.
  • Use of lower-grade diamonds in some jewelry lines.
  • Potential for quality inconsistency across different pieces.
  • Higher price points, which might not align with the quality for some customers.


Effy Jewelry strikes a balance between style and substance, offering unique and trendy pieces that cater to a wide audience. While their commitment to quality and customer service is evident, potential buyers should be aware of the mixed customer feedback regarding durability and the quality of certain materials. Effy is ideal for those seeking bold and stylish jewelry and who are willing to invest in a brand with a diverse and creative range. However, it may not be the best choice for those seeking the highest quality materials or long-term durability in every piece.

Ivy Campbell
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