Keyzar Jewelry Review 2024

Keyzar Jewelry, a brand that has carved a unique niche in the world of personalized jewelry, particularly shines in the realm of wedding bands and engagement rings. Established initially on Etsy, a platform known for its focus on unique, often handcrafted items, Keyzar has grown to establish a significant presence in the online jewelry market.

Founder’s Vision

The brainchild of Shalom (Shalva) Khotoveli, Keyzar Jewelry was founded with a vision to offer something more personal and meaningful in the jewelry sector, especially for those special moments in life like engagements and weddings. Shalom’s commitment to quality and personalization has been a cornerstone of the brand’s philosophy since its inception.

From Etsy to a Dedicated Brand

The transition from an Etsy store to a standalone brand is a testament to Keyzar’s growing popularity and the market’s demand for more personalized jewelry options. This move allowed Keyzar to expand its offerings and reach a wider audience, catering to the nuanced needs of modern consumers who seek a blend of uniqueness, quality, and sentiment in their jewelry purchases.

Emphasis on Customization

Keyzar Jewelry’s specialization lies in its ability to provide customers with the opportunity to be involved in the creation of their own jewelry. This level of customization is not just about choosing a design; it extends to selecting specific aspects like the type of band, the cut of the gemstone, and even the minute details of the jewelry’s craftsmanship.

Impact and Recognition

The brand has garnered attention not just from customers but also from media outlets, with features in publications like Yahoo Finance and Fine Magazine. This media recognition, alongside a substantial following on social media platforms like Instagram, highlights Keyzar’s impact in the niche of customizable jewelry.

Product Range and Customization Options: Keyzar Jewelry

Engagement Rings

Keyzar Jewelry offers a rich array of engagement rings that can be custom-designed. Customers can start with a setting or choose a specific type of diamond, such as a natural diamond, a lab-created diamond, or a moissanite. The options for shapes include round, oval, cushion, pear, emerald, princess, radiant, elongated cushion, and more. Styles range from solitaire, nature-inspired, vintage, side stone, hidden halo, pave, three stone, to halo designs. The metal options include yellow gold, white gold, and rose gold.

Wedding Bands

Keyzar also provides a diverse selection of wedding bands for both women and men. Women’s options include nature, solid, pave, cigar band, and prong styles, while men’s bands come in classic, diamonds, and designer styles. The bands are also available in yellow gold, white gold, and rose gold.

Pre-Made Jewelry

In addition to custom rings, Keyzar Jewelry offers ready-to-ship options in categories like engagement rings, wedding bands, and eternity rings, again in various metals.

Design Your Own Ring

Keyzar allows customers to design their own ring in two easy steps: selecting a setting from their extensive catalog and then picking a diamond. Each ring is made to order, ensuring a unique, one-of-a-kind piece.

  • The Jasmine: This custom-designed ring starts at $1,200. Customers can choose the stone’s shape (round, oval, pear, cushion, radiant), type (natural gemstone, lab-grown diamond, moissanite), and specifics like color, carat, clarity, cut, and symmetry.
  • Cushion-Cut Moissanite Engagement Ring: Praised by The Knot, this ring features a cushion-cut center stone, a hidden halo of smaller diamonds, and is noted for its subtle sparkle and light-catching design.

Customer Reviews and Feedback: Keyzar Jewelry

Overview of Customer Sentiments

Keyzar Jewelry has garnered considerable positive feedback from its customers. A notable point of reference is Trustpilot, where Keyzar has received a 4.7/5 star rating from 253 customers, reflecting a high level of customer satisfaction.

Highlights from Customer Reviews

  • Ease of Use and Options: Many customers have praised the website for being user-friendly and offering a wide array of impressive options for customization.
  • Quality and Pricing: The quality of the rings and the reasonable pricing structure have been commended by numerous buyers. Customers appreciate the value they receive for the price they pay.
  • Customer Service: Keyzar’s customer service is frequently highlighted as a strong point. The brand has been recognized for its flexibility and responsiveness, with customers reporting positive experiences even when requesting changes to their orders.
  • Realization of Expectations: A common theme in the reviews is Keyzar’s ability to turn customer visions into reality, creating jewelry that meets or exceeds expectations.

Specific Customer Testimonials

  • A Trustpilot reviewer expressed complete satisfaction, stating, “My experience with Keyzar can’t possibly be any better! They’re really flexible and brought what I wanted in my mind to real life. The prices are reasonable and the quality is amazing.”
  • Another review highlighted the efficient customer service: “Between my experience from shopping online to their customer service, everything exceeded my expectations. I placed an order then I later decided on a different setting. I reached out to customer service and they helped me right away.”

Social Media and Editorial Feedback

  • TikTok: Keyzar Jewelry has also been positively reviewed on TikTok, with customers showcasing their new rings and expressing happiness with the design and quality.
  • The Knot Magazine: The acclaimed bridal magazine recognized Keyzar’s pre-made designs, such as the Cushion-Cut Moissanite Engagement Ring, for its dazzling design and light-reflective qualities.

Overall, Keyzar Jewelry’s reviews paint a picture of a brand that successfully meets customer expectations in terms of quality, customization, and service. The consistent praise across various platforms indicates a strong reputation in the market, with customers feeling satisfied and valued.

Pros and Cons: Keyzar Jewelry


  • Customization Options: Keyzar offers extensive customization options for engagement rings, allowing customers to tailor every aspect of their jewelry to their preferences.
  • Quality of Products: Customers have consistently praised the high quality of Keyzar’s jewelry, particularly noting the craftsmanship and attention to detail.
  • Customer Service: The brand is known for its excellent customer service, with many customers highlighting their positive interactions and the company’s responsiveness.
  • User-Friendly Website: The website is easy to navigate, making the shopping and customization process straightforward and enjoyable.
  • Educational Resources: Keyzar provides valuable information about diamonds, metals, and jewelry styles, helping customers make informed decisions.
  • Positive Feedback on Multiple Platforms: With high ratings on Trustpilot and positive mentions on platforms like TikTok and in The Knot magazine, Keyzar has a strong, positive presence online.
  • Reasonable Pricing: Many customers find the pricing of Keyzar’s products reasonable, especially given the quality and customization options.


  • Limited Customization for Other Jewelry: Customization is primarily focused on engagement rings, while options for other jewelry types like wedding bands and necklaces are more limited.
  • Occasional Quality Control Issues: A few customers have mentioned concerns regarding quality control, although these instances appear to be rare.
  • Potential for Delivery Delays: There have been isolated reports of delayed deliveries, which could be a consideration for customers with tight timelines.


Keyzar Jewelry stands out in the market for its extensive customization options, high-quality products, and excellent customer service. The brand’s commitment to customer satisfaction is evident in the positive feedback from various sources and its effort to educate customers about jewelry. While there are a few areas for improvement, such as expanding customization options beyond engagement rings and ensuring consistent quality control, these are overshadowed by the overwhelming number of positives. Overall, Keyzar Jewelry is an excellent choice for those seeking unique, high-quality, customizable jewelry, especially for significant occasions like engagements. The brand successfully blends craftsmanship, customer engagement, and value, making it a strong contender in the personalized jewelry market.

Ivy Campbell
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